
Connecting

Leaders must be individuals both of action and of intellect, skilled at “getting things done” while at the same time conversant in communication skills, in winning hearts and minds.

Engaging

Basic individual communication skills are the foundation for effective leadership engagement, and should receive heavy emphasis.

Planning

To influence our stakeholders to our advantage, we must project our thoughts forward in space and time. We frequently do this through planning.

Understanding Your Audience

We must try to see ourselves through our audience’s eyes in order to anticipate what the audience will do so that we may adapt our engagement to secure the desired outcome.

Disproportionality

In communication, incremental changes or minor events can have a greater-than-incremental impact on outcomes.

Interactivity

Effective Communication is fundamentally an interactive social process. It is thus a process of continuous mutual adaptation, of give and take, of move and countermove.